So, Apple have eventually entered the streaming market. It appears that they are now attempting to develop an ‘all in one’ platform that facilities users to access all of their content in one place. What I am interested in is how the streaming side of the business will resonate with the download side – will it simply be a case of robbing Peter to pay Paul? Also, will Apple be able to tempt the loyal Spotify users who have spent years developing playlists and providing the search engine to recommend music they like? Most importantly, what will this mean for the music business? See the following link for more information.
After I posted this – I found an article in The Economist which answers some of these questions. See here for details.